Are You Interested In Increasing Your Google Pagerank

You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let’s take a look at what Google PageRank is and why it is so important to every website owner.

First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google’s search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.

What precisely is Google PageRank?

Google PageRank is a process the search engine’s uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user’s needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.

Why is Your Google PageRank Significant?

What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine’s listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.

Making Google PageRank Improvements

If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.

Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.

About Inbound Links

Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google’s search engine.

What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business’ bottom line.

Copied with permission from: http://plrplr.com/13650/are-you-interested-in-increasing-your-google-pagerank/

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The Importance Of Reciprocal Links

What are Reciprocal Links?

Reciprocal links are links with other sites which are usually are related to the theme of your website. The concept is very easy to understand, you link to a site and that site links back to you. The idea behind this goes back to you scratch my back I scratch yours. Some sites have specific requirements when linking. For example some sites might have restrictions based on content, page rank, or even domain names.

So why are they important?

The reason link exchanges are important ranges from your traffic quality to your search engine position. This method of traffic building is 100% free and this always fits nicely into any website’s budget. It just requires dedication and time to build up quality links with other sites. By taking the time to sniff out links that relate to you and sites that are legit can have some huge payoffs.

First, it will increase your link popularity which is the search engines counting up how many times it finds your link on other websites. This act of counting up the links or otherwise known as a “Link Popularity Check” will increase your position based on the amount of links it finds. A nice tool to check your popularity can be found here.

Your Link Popularity Rating is a combination of:

* The Number Of Sites Linking To You

* The Words That Are Used To Describe Your Site In The Links To You

* The Relevance Of Those Sites As They Relate To Your Subject Matter

* The Link Popularity Of The Sites That Link To You

* The Search Engine Rankings Of The Sites That Link To You

Secondly, the visitors that come from related websites are highly targeted and you’ve a much better chance of selling them your product or service since they’ve come to your site through a link on a related website. The logic behind this is simple they came from a site that had a theme related to yours. So we can make the assumption that they are interested in your product or service. So hand picking who you should exchange with should be very clear now.

Link Exchange Services

I am sure you have all seen the ads before that go something like “Get 1000′s of backlinks to your site!”These services really do not work well. They are designed to include all of its members links to be seen on your website. Some places have filters we you can specify the content based on the category another member might have placed themselves in. There are a few reasons this is really bad. One reason is that any member can put themselves in any category so the filter system can be comprimised quite easily. Another reason is these services are not worth it is that you can find alot higher qaulity sites by simply searching. Again, this can be time consuming but in the end it is worth it. All these members are sites looking for shortcuts and are typically not well ranked in search engines anyway so why would you want to be on these sites anyway? Finally, why would you pay for something that is free?! You can contact everyone of these webmasters and build a mutual relationship instead of going through a middle man and paying a premium on top of that.

Can Link Exchanges Hurt Me?

A very common misconception about link exchanges is “The more links you have the higher you will be ranked.” While part of this is very accurate, we must understand that the worng types of links can do more harm then good. You would do well to avoid participating in link farms (FFA, or free-for-all link lists that you can add your site to), the reason to stay away form this is because these have become recognized by the search engines, and by Google’s anti-spam algorithm specifically, as red flags for spam – and can often get your site banned from their index. And it makes sense – if you have thousands of non-relevant links pointing to your site, that does not say much about the legitimacy of your content. Major search engines have begun to aggressively penalize web sites that are deemed to be engaged in such linking strategies.

Do Reciprocal Links Still Work?

Well the bottom line is if they did not work this article would not have been written. But with that said it is a known fact that reciprocal links are NOT as effective as they used to be. This does not mean abandon ship as many other webmasters have done. This just means they do not play the same role as they used to. They do however have the long term effect and can still bring you a bunch of targeted traffic at no cost to you. The biggest claim on the net as far as link popularity and links are concerned is “one way links” work better then reciprocal links. Here is the difference between the two, if you link to another web site and the other web site links back to you, it’s a reciprocal link. If you link to another web site and the other web site doesn’t link back to your site, it’s a one way link. One way links obviously are harder to find and usually cost some money to have.

Conclusion

The moral of the story is this: reciprocal links although not as effective as they used to be are still effective enough to warrant the time and effort to create the relationship with other websites. One must be very picky about one’s site selection and keeping the content related to your site is a must. One way links are seen by search engines as more important then reciprocals but again you will most likely end up paying for these. Adapting to the times is no surprise when dealing with the web, so you must ask yourself “what is my competitor thinking in regards to link exchanges?” The answer is they are building them up related to their content. So by you not keeping up with the times you simply fall short in the long run. There are no short cuts in reciprocal or one way linking unless you have deep pockets to shell out money on expensive text links on high ranked sites. So the next best option is to dedicate the time and effort to your site. If it wasn’t this way the internet would be useless and we would never be able to find what we are looking for. Its just a fact of life and we must keep on keeping on in respects to linking.

Copied with permission from: http://plrplr.com/13647/the-importance-of-reciprocal-links/

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5 Steps to Get Top 10 Website Search Engine Rank

1. Step One: Select right keyword for web SEO Optimization.
You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean invalid keyword optimization. You should find popular keywords and phrases related to your business, then know search popularity and competition number of every keywords. The keywords with more popularity and less competition will be your targeted keyword phrases.

Resources:

Best Promotion Keywords - http://www.websitepromotionsoft.com/bestpromotionkeyword.html
Overture - http://inventory.overture.com/d/searchinventory/suggestion/
Google - https://adwords.google.com/select/main?cmd=KeywordSandbox

2. Step Two: Optimize your website ranking factors.

Once you have finished keyword analysis and selected specified keywords, you should optimize your web site to improve search engine position. The important ranking factors including website title tags, description tags, meta keyword tags, heading text, link url, link text, image alt, comment and web page body text.

Every keyword frequency, weight, size, prominence
and proximity all affect the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors will give your more help.

Resources:
Web Optimization Angel - http://www.websitepromotionsoft.com/weboptimizationangel.html
WebPositionGold - http://www.webposition.com/d2.pl?r=TBI-55EC&FN=download.htm

3. Step Three: Submit url to search engines directories.

After search engine optimization page design, Submiting all your web sites to Google, Yahoo, MSN, DMOZ and the other major engines. Manual free submit url is recommend. At
http://www.websitepromotionsoft.com/submit-url-free.html you can find top 588 search engine list with homepage, submit url address, alexa rank, google page rank, google inbound links and google including site pages.

Resources:
search engine PageRank order list - http://www.websitepromotionsoft.com/search-engine-list-page-rank.html

4 .Step Four: Link Exchange and Manager.

Link popularity is the total number of websites that link to your web site, and is an extremely important method of improving your site's relevancy and position as many engines are using
this information as a ranking criterion. Both the quantity and quality of link popularity is important. The best links are "relevant" links from web pages related to your keyword or topic.

Resources:
External Link Promotion - http://www.websitepromotionsoft.com/external-link-promotion.html

5. Step Five: Monitoring and ReOptimizing.

Often checking your website search engine position of your targeted keywords, if not satisfied with optimization ranking results, you should do more SEO to achieve higher search engines ranking position.

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What are SEO Back Link?

Back links are an important part of most successful websites on the net and are almost essential in order to get reasonable listings on search engines. Back links are quite simply, links from other websites. As part of most search engines algorithms it is obvious to see they rely heavily largely upon the amount of quality incoming links your website has. I would like to reiterate, quality links, there are many unscrupulous link farms and link schemes that if you participate in, will get you banned from the major search engines. Search engines see links from other, usually established, websites as a mark of respect and that you probably have something to offer.

If you your website is just starting out or you are new to the world of SEO then you should know that back links are a crucial part to a website, almost as much as any content on it. With just one link to you from another indexed site you can usually get a few search engine bots visiting your site within hours instead of days, or even weeks through manual submission. Back links usually mean that you can achieve some reasonable key words in some search engines within weeks if you have a good quality site.

Armed with the above information it is easy to see how vital back links are, so now you are wondering where to get them. Well you are advised to stay away from disreputable sources like I previously mentioned but they rarely work any way, instead you should visit places like the Sitepoint Forums & WebHostingTalk where many professional webmasters can be found. It is recommended you aim to link swap with websites that have a better google page rank than yourself

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On-Site SEO and Link Building

A discussion between 2 SEO´s, Mr. Ethical and Mr. Links, about link building.

Mr. Ethical: There is no need for link building if you know how to optimize a website properly. It’s all on-site work and some basic submissions to some directories.

Mr. Links: Yeah that’s what it starts with, but you have to admit that once you’re done with on-site optimization and the results are not there yet, you need to do link building in order to increase the rankings.

Mr. Ethical: Nothing of the sort, Mr. Links. Links will come by them selves if you have enough content that will attract links naturally.

Mr. Links: So how are these people going to find your website if links are what you need to be found in the first place? Those couple of basic submissions won’t give you high enough rankings, if at all, to be found by people that want to link to your content. It’s a chicken and the egg problem.

Mr. Ethical: Most websites already have a bunch of back links so that’s not really an issue. All you have to do is optimize the site and eventually enough people will find the site to get even higher rankings.

Mr. Links: But what about a site that is in a very competitive market and most top sites have many back links already? Wouldn’t you want to get some more links?

Mr. Ethical: Link schemes are unethical.

Mr. Links: Unethical link schemes are unethical.

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.
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Mr. Ethical: Natural links are ethical.

Mr. Links: And links obtained through other types of ethical marketing?

Mr. Ethical: Other types of ethical marketing?

Mr. Links: Yes, advertising for example. Isn’t advertising a very natural business?

Mr. Ethical: Bought links are unethical because links need to be relevant.

Mr. Links: What about relevant bought links?

Mr. Ethical: Natural links don’t cost anything.

Mr. Links: And how much time does it take for links to naturally occur?

Mr. Ethical: Doesn’t matter. You have to do everything ethically. And obviously you don’t know how to optimize a website because you think you need links to get high rankings.

Mr. Links: But you do too. You just said that most sites already have a bunch of back links. In fact, you said that natural links will help you get higher rankings. So you actually agree that for high rankings you do need links.

Mr. Ethical: Everything needs to be done ethical.

Mr. Links: Does that include selecting clients that are in not the most competitive markets?

Mr. Links: Never mind answering that.

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How important are back links?

When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links. Google then takes your website and performs a mathematic equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links.

A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site. In turn, you keep a closed loop by reciprocating the favor to the other website by extending the same courtesy of a back link. Thus creating a solid network connection. Google likes to see interconnectivity and will reward your website well for planning it this way.

There are drawbacks to the equation. As things change a website that you are affiliated with may drop a hyperlink or a page may get accidentally deleted. When the Google robot goes through your website and finds a dead link it notes that you aren’t keeping good care of your website and punishes your web rank by reducing its point value. If you wish to know what your sites current point value is download The Google Toolbar and search for your website www.yourwebsitename.com in the box and perform a Google web search. Upon reading the full URL, Google will go directly to your site first thus pulling up your home page. There on the toolbar will be a page rank for your website between 1 and 10. 1 being a less visited and noted website and 10 a site that screams traffic 24/7.

Some of the individuals you share reciprocal links with may in fact scan all their links for continuity, should they receive a bounce back for a broken link on your website you can be assured you will receive an email from them. Keeping your website in balance with other sites you share links with will keep the Google engine happy. If you go off and add a company that is not Google friendly, meaning they have no back links you may also lose points.

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